Solution Architect &
Technology Leader
A Solution Architect and Development Team Lead with a proven record of designing, developing, and delivering complex enterprise solutions across aviation, CRM, HR, and retail ecosystems. Skilled in aligning technology with business goals, I specialize in system architecture, software design, and digital transformation.
With experience managing end-to-end delivery across Open-Source technology, Salesforce, and cloud-native environments (AWS | Azure | GCP), I combine strong technical leadership with hands-on development expertise. Known for fostering agile, collaborative, and high-performance teams, I emphasize code quality, scalability, and security.
What I Do
Solution Architecture
Designing scalable enterprise systems aligned with business goals. Translating complex requirements into robust, maintainable architectures using SOLID principles, Agile delivery, and DevOps practices.
Cloud & DevOps
AWS (Certified), Azure, and GCP architecture with Kubernetes, Docker, and CI/CD pipelines via Jenkins and SonarQube. Building cloud-native microservices for scale, reliability, and cost efficiency.
Salesforce Development
End-to-end Salesforce implementations including Sales Cloud, Service Cloud, and Marketing Cloud. Custom CRM development, flow automation, Apex, and third-party system integrations.
AI & LLM Solutions
Designing multi-agent AI ecosystems with Vector Databases and LLM integration. Building intelligent conversational interfaces for operational data with robust access control and audit compliance.
Team Leadership
Building and mentoring high-performance cross-functional teams. Conducting technical interviews using the STAR technique, onboarding engineers, enforcing code quality standards, and driving a culture of continuous improvement across the full SDLC.
Project Delivery
Managing end-to-end project delivery using Agile and Scrum methodologies. Handling sprint planning, backlog grooming, stakeholder management, risk mitigation, and on-time delivery of complex enterprise initiatives across distributed teams.
Security & Compliance
Securing systems against XSS, SQL injection, CSRF, and brute-force threats. Enforcing security-by-design principles, WCAG 2.2 accessibility, and data compliance across all layers.
Work Experience
Senior Software Engineer / Team Lead
Jetex — Dubai, United Arab Emirates
Leading full-cycle development, integration, and administration across multiple enterprise systems within a global leader in private aviation technology and services. Driving digital transformation by designing scalable solutions and integrating complex data flows between Open Source, Salesforce, and core flight operations platforms.
Live & Delivered Systems:
- Aviation Sales CRM — Custom Salesforce CRM integrating website and call center for automated lead creation, opportunity management, multi-sector quoting, and digital agreement signing — connected to the flight Operations system for trip confirmation and the financial system for real-time customer data enrichment.
- Salesforce Data Cloud — Unified customer data platform consolidating data from CRM, Operations, and financial systems into a single customer profile for real-time segmentation and personalisation.
- Salesforce Marketing Cloud — Email campaign management via data extensions, integrated with CRM and the Operations system for real-time contact synchronisation — enabling audience segmentation, targeted campaigns, and automated customer journeys using Journey Builder.
- Aviation Retail POS Platform — In-house Point of Sale solution live across global FBO outlets with product catalogues, pricing matrices, inventory, warehousing, and multiple payment gateways — integrated with Salesforce for unified customer and order data.
- Hospitality Management System — Passenger-centric module synchronized with flight operations to auto-import trip and PAX data for personalized catering, chauffeur, and lounge services.
- Enterprise HRMS Enhancement — Upgraded ESS, Performance Management, and Leave modules with enhanced payroll processing workflows.
- Employee Learning Management System — Moodle-based LMS with SCORM training and HRMS integration for automatic employee certification syncing.
Solution Architect / Team Lead
2interact — Dubai, United Arab Emirates
Responsible for the complete architecture of a 70+ module HRMS. Led the full software lifecycle from requirements analysis and SRS definition through design, development, code review, and delivery.
- Defined and enforced software architecture strategy grounded in Agile and DevOps principles.
- Reviewed source code applying SOLID and ACID principles; ensured security and vulnerability-free code.
- Conducted stress testing and performance monitoring using New Relic, Grafana, and CloudWatch.
- Led technical interviews using the STAR technique; onboarded and coached junior developers.
Senior Software Programmer
Metamorphosis — Dubai, United Arab Emirates
10 years of hands-on enterprise development across PHP, .NET, Smarty, and MySQL. Contributed to HRMS product development, mobile app delivery, and CI/CD pipeline implementation.
- Developed and deployed the Interact Mobile App for HRMS on Play Store and App Store.
- Implemented CI/CD pipeline using GitHub Actions and SonarQube.
- Wrote test cases using Jest, Enzyme, and Testing Library — achieved 90% code coverage.
- Contributed to data migration from MySQL to Oracle using the TRICKLE technique.
System Analyst / Database Designer
Khybersoft Technologies — Peshawar, Pakistan
Designed databases and control flows for client projects. Tested security, integrity, backup, and recovery settings before project handover. Trained client staff and managed local area networks.
Key Projects
Aviation Retail POS Platform
In-house POS live across global FBO outlets. Supports catalogues, pricing matrices, inventory, warehousing, and multiple payment gateways — built for multi-location scalability.
Aviation Sales CRM
Custom CRM integrating website and call center for automated lead creation, multi-sector quoting (Airport-to-Airport), and digital agreement generation.
Hospitality Management System
Passenger-centric module synchronized with flight operations to auto-import trip and PAX data, enabling personalized services for every passenger.
Learning Management System
Moodle-based LMS integrated with enterprise HRMS, enabling SCORM training with automatic certification syncing to employee HR profiles.
Marketing Cloud & Data Cloud
Unified customer data platform connecting CRM and operational systems into a single profile. Drives personalised email campaigns via Data Extensions and Journey Builder, with audience segmentation powered by Data Cloud's real-time identity resolution.
Enterprise HRMS Platform
End-to-end HRMS covering 70+ modules — payroll, ESS, leave, performance, and recruitment — built on PHP and MySQL with a Moodle LMS integration and a native mobile app deployed on Play Store and App Store.
Tech Stack
Salesforce Platform
Salesforce Clouds
Languages & Frameworks
Frontend
Cloud & DevOps
Databases
Monitoring & Tools
Project Management
Security & Integration
Certifications
AWS Certified Security
Specialty (SCS-C01)
Earned 2021
Reg: 389337202
AWS Solutions Architect
Associate (SAA-C02)
Earned 2020
Reg: 382768451
PMP Preparation
Project Management Professional
Earned 2013
Cert: 5100082
Education
Honors Bachelor of Information Technology
University of Peshawar, Pakistan · 2003 – 2006
First Position Holder · CGPA 3.7
Consulting Projects
Real Estate CRM Transformation
Your Homes Real Estate, Dubai, UAE
Led digital transformation migrating from a legacy CRM to Salesforce Sales Cloud. Designed data architecture, lead management, and pipeline dashboards for agent performance tracking.
HR Process Optimization
Lac La Biche County, Alberta, Canada
Assessed HR workflows, identified bottlenecks, and implemented enhancements to strengthen compliance, documentation, and service delivery aligned with long-term strategic goals.
Healthcare Workforce Analytics
La Ronge Health Services, Saskatchewan, Canada
Analyzed recruitment challenges and staffing gaps. Built data-driven workforce planning tools enabling better forecasts and structured analytics-led responses to shortages.
What People Say
Contact Me
Let's Talk
Whether you're looking for a Solution Architect, a technology consultant, or want to discuss a project — I'd love to hear from you.